WEB AND SOCIAL MEDIA:
Clicks on links
Data on Facebook, Twitter, Instagram, etc.
Web content (photos, links)
COMMUNICATION BETWEEN DEVICES:
RFID readings (labels)
Sensors (parking, cashiers, ATMs)
Calls, messages, VOIP
Billing, card payments, online payments
GENERATED BY PEOPLE:
Customer Service recordings
Medical electronic records
INTEGRATE all sources
PREDICT future values
SEGMENT interest groups
ESTABLISH an objective, search; promote loyalty, product launch, survey
DIRECT existing, identified and unknown customers.
BEFORE the campaign we identify opinions, common motivations and objections.
DURING the campaign we identify satisfaction levels, effective solutions, product/service improvement.
AFTER the campaign we design solutions, new products, and new distribution channels. Comprehensive service improvement.